Fast Food Is A Major Issue For The United States - 1807 Words

Fast food restaurants have emerged to be a major issue for people in the United States, they have been around since the late 18th century and the fast food industry have only increased parallel to obesity rates in America. Fast food restaurants contribute to the drastic rise in obesity rate in the past 3 decades. â€Å"More than 9 million US children and adolescents are obese, and just as many are at risk of becoming obese(Davis 505). At first fast food impacted people in a positive way, for example because it was convenient and it was a sporadic option for a meal. Currently, the American society has relied more on fast food restaurants than they did years ago. Serious health problems have surfaced from the increased consumption of fast foods in children and adults. Fast food has lead obesity to become a major issue in the United States. Obesity has highly increased over the years, â€Å"Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 3 0 years† (CDC). In the past three decades fast food has contributed to obesity because of its convenience, cost, ingredients, portion sizes, and advertisements. One of the main factors of fast food is convenience. Fast food’s convenient virtue has contributed in the increase of obesity. Ever since fast food restaurants have been around, many people have resorted to these restaurants for a quick meal. For those who work and do not have time to even prepare themselves a meal, these types of restaurantsShow MoreRelatedThe Precarious Relationship between the United States and Saudi Arabia1481 Words   |  6 PagesIn the 1940s the United States brought on wave of globalization that ravaged Western Europe. Fast forward to 1979, and the United States is taking advantage of the fear drummed up by the Iranian Revolution in order to secure its influence in Saudi Arabia. Saudi Arabia since then has seen a rise in chronic illness that can be directly tied back to the presence of the United States in this area. After 1979 there was a significant spike in diabetes in Saudi Arabia; it can be argued that increasedRead MoreFast Food Nation Research Paper1442 Words   |  6 PagesKnowing what is in your fast food might make you think twice the next time you devour it. As the rise of the fast food nation in America has increased to an all-time high, so has the weight and waists of Americans all around the country. Not only has the United States grown to love the acquired taste of greasy golden fries and juicy burgers, it has also grown ignorant to the way their food is prepared. In the novel, â€Å"Fast Food Nation: The Dark Side of the All-American Meal†(2002), by Eric SchlosserRead MoreAnimal Food Chains Should Be Banned995 Words   |  4 Pagesused to make a single fast food hamburger. Animal based products in the fast food industry have been replicated and manipulated for many years, hence the inexpensiveness. These products include eggs, meat, chees e, and milk. Consuming the additives can lead to detrimental affects to one’s health. Also, specific religious practices such as Islam, Christianity, Hinduism, and Buddhism follow the notion of ‘Though shall not kill’ (Veganism Religion, 2016). Therefore, large fast food chains should includeRead MoreObesity Among Children And Children Essay1456 Words   |  6 Pages Obesity among children ages 6-18 in the United States Obesity is a major issue not only in the United States, but also around the world. It is dangerous, and it can lead to many health problems. Obesity can causes short and long term health problems; children with obesity are more likely to have risk factors for cardiovascular diseases, and to develop pre-diabetes. Research shows that, â€Å"In a population-based sample of 5-17-years-old, 70 percent of obese children had at least one risk factorRead MoreMan Vs. Food : Fast Food Can Contribute To Childhood Obesity1267 Words   |  6 Pages Man vs. Food: Fast Food Can Contribute to Childhood Obesity The United States of America has always been a safe and well-constructed country. Over the past years, it has tried to progress in numerous ways. However, America is suffering daily from obesity issues that can be prevented. America is becoming uncontrollable when it comes down to the consumption of too much fast food. When fast food was introduced to Americans, it had many advantages. These advantages have suddenly converted into disadvantagesRead MoreCorporate Level Of The Mcdonalds1329 Words   |  6 Pagesgrow as a result of constantly opening new stores, the acquisition of other fast-food franchises and a few discrepancies in the McDonalds menu. (Hartley, 2014, p.75). But as I conducted further research, I have come to the understanding that the issues, which plagued McDonalds was not entirely, company wide. While McDonalds was able to thrive internationally with a few minor setbacks, their issues were with the United States market. According to Robert Harley’s analysis of the McDonalds corporationRead MoreMcdonalds Ethical Issues1125 Words   |  5 Pagesmain issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant. First of all, we will touch the field of food healthRead More Childhood Obesity Essay1742 Words   |  7 Pages1983. With good reason, childhood obesity is now the Number 1 health concern among parents in the United States, topping drug abuse and smoking. If current trends continue, today’s kids could be the first generation to live shorter lives than their parents (Clinton, para. 3 2011). Children may not understand the complexities of food intake or obesity but they continue to be affected by the issue. The reality is that if a parent enables their kids to make poor eating choices as children; they willRead MoreMcdonalds Ethical Issues1140 Words   |  5 Pagesmain issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant. First of all, we will touch the field of food healthRead MoreObesity Is Too Much On Fast Food1235 Words   |  5 PagesIn the United States, there are increasing numbers of people suffering from obesity. In Michael Pollan’s book â€Å"Omnivore’s Dilemma,† he says that three of every five Americans are overweight and one of every five is obese (76). Obesity becomes a major health problem in the United States. According to the Centers for Disease Control and Prevention, the estimate medical cost of obesity in the United States was $147 billion a year. Why Americans are obese? The answer for obesity is that Americans are

Mercury Messenger Takes its Final Plunge

Florence Nightingale As A Nurse - 1552 Words

According to the Merriam Webster Dictionary, a nurse is defined as â€Å"a person who cares for the sick or infirm.† Florence Nightingale was a nurse. During the 1800’s, the Victorian Era, nurses were given a second definition beside the one listed before. Nurses were considered menial laborers, until Miss Florence took control. Although recently her position has been considered outdated, losing it’s preciousness, Florence Nightingale and the influence she had on so many lives is not to go without notice. Florence Nightingale deserves an unalterable prestigious place in our history, due to the pursue of her career at all costs, the definite push in the right direction she gave nursing, and her dedicated time serving others during the Crimean War. First of all, the United Kingdom, as well as the United States has become impatient with a lack of nurses. At the annual conference of Unison, Britain’s largest trade union, it was announced that one of the reasons for this lack is the legacy of Florence Nightingale. You know that awful legacy of the selfless women who turned nursing into a respectable working position to be in and saved lives while doing so? Yes, that one. That is a reason as to why there are not enough nursing positions being filled-doubtful when considering how she started, pursued, and ended her career. Florence took on whatever life threw her way boldly, even when her family did less than support her, so when, quoting Florence exactly from the website British TravelShow MoreRelatedFlorence Nightingale As A Nurse1993 Words   |  8 PagesBiography Florence Nightingale was born in Florence, Italy in 1820. She was born into a wealthy British family and displayed very educated for a female from that era. She was tutored by her father and would later study Nursing in Kaiserwerth, Germany. Florence believed that she was called by god to be a nurse and at the age of 25 told her parents that she wished to study nursing. This desire to be a nurse was only a dream until she turned 31 and was permitted by her family to travel to KaiserwerthRead MoreFlorence Nightingale : The Courageous Life Of The Legendary Nurse Essay2223 Words   |  9 PagesTheoretical Framework For Leadership Florence Nightingale is one of the most influential and renowned person in nursing due to her contribution to the practice of what nursing is today from her theories, literatures, schools, etc. resulting for her to be called â€Å"the mother of modern nursing†. The book to be reviewed in this paper is by Reef (2017) entitled Florence Nightingale: The courageous life of the legendary nurse. The author of this paper with her background as a nurse knows how big Nightingale’s impactRead MoreThe Most Influential Nurse Of History : Florence Nightingale1322 Words   |  6 PagesThe Most Influential Nurse in History Florence Nightingale did not start out as the successful woman she is known as today. She belonged to the upper social class of England. Many restrictions were placed on women in Nightingale’s social class such as what they were allowed to read or where they could go. Among her family and social class, nursing seemed out of the question as a career. If you had a â€Å"regular job† you did not belong to society. Because nurses were doing a dirty, miserable job forRead MoreFlorence Nightingale : An Influential Nurse During The Mid 1800s Essay1519 Words   |  7 PagesFlorence Nightingale was an influential nurse during the mid-1800s. Her revolutionary practices are still being taught in nursing schools and are used in professional nursing practice today. Ms. Nightingale is also credited with altering the public’s view of nurses, as well as positively changing the standards of nursing (Kelly, 2012). In Florence Nightingale’s book, Notes on Nursing, she inte grates her knowledge on the art and science of nursing to the diverse subjects discussed. In each chapterRead MoreHow Does Florence Nightingale Become A Nurse From An Early Age?912 Words   |  4 Pages Florence Nightingale was born in 1820 into a wealthy family (Florence, 2004) and aspired to become a nurse from an early age. Best known as the founder of modern nursing, Nightingale also contributed to society as an established statistician. According to Florence (2004), Nightingale joined the Crimean war in 1855, offering her skills as a nurse to the sick and wounded soldiers. The conditions were so abysmal; it fueled her internal passion for helping others and finding a way to create healthierRead MoreFlorence Nightingale s Influence On Nursing999 Words   |  4 PagesBiography Florence Nightingale was born May 12, 1820 in Florence Italy. She was born the second child in an affluent family. Nightingale’s parents had afforded her with a formal education in her childhood. Florence set her sights on nursing as she felt it was a calling from God. Nightingale’s parents forbid her to go to into nursing as they deemed it to be of lower class, instead the family pressured her to marry a wealthy man and join upper class society (Cohen, 1984). In 1951 at the age of 31Read MoreThe Australian Competency Standards For The Registered Nurse1301 Words   |  6 PagesPage  1 of  5 How would your chosen nurse measure unto the current Australian competency standards for the registered nurse? In the last 200 years the ideas and theories of nursing and nurses in Australia alone has changed dramatically. Strict expectations continue to evolve all over the world as the demand for care of individuals, sick or well increases. This essay will discuss how nurses of the Nightingale era, more specifically how Florence Nightingale herself would measure up against the currentRead MoreFlorence Nightingale : The Lady With The Lamp, And The Mother Of Modern Nursing1388 Words   |  6 PagesFlorence Nightingale Alyssa Rasmussen Great Falls College – MSU â€Æ' Known as, â€Å"the Lady with the Lamp,† and â€Å"the Mother of Modern Nursing,† Florence Nightingale was born in Florence, Italy, on May 12, 1820 (National Women s History Museum, n.d.). She was the youngest of two children born to William and Frances Nightingale (National Women s History Museum, n.d.). Florence’s family was very wealthy and were members of the social elite (UAB - Reynolds-Finley Historical Library, n.d.). Florence receivedRead More Florence Nightingale Essay1022 Words   |  5 PagesFlorence Nightingale Florence Nightingale, a well-educated nurse, was recruited along with 38 other nurses for service in a hospital called Scutari during the Crimean War in 1854 . It was Nightingales approaches to nursing that produced amazing results. Florence Nightingale was responsible for crucial changes in hospital protocol, a new view on the capabilities and potential of women, and the creation of a model of standards that all future nurses could aspire towards. Florence NightingaleRead MoreThe Light Of Times Of Darkness1262 Words   |  6 PagesLamp, Florence Nightingale is one of the most well-known and admired pioneers of the health care reform. Defying everyone’s expectations, she gained an admirable reputation and recognition as an advocate for public health by organizing and revolutionized the role of nurses. Nightingale’s views of the nurse’s role also set the foundation of what became the guidelines of how medical attention is given today (Bornstein 42). Born on May 12, 1820, to William Edward and Frances Nightingale, Florence was

Complicated and Tragic Stories of The Glass Menagerie by...

The universe is believed to consist of sexvigintillion observable atoms or 10^81, humans are one out of 8.7 million species on earth, and you are only one out of 7, 221,306,800 people on earth. With numbers such as these it becomes clear how your life is simply a struggle for existence. In the novel The Glass Menagerie by Tennessee Williams Tom, an aspiring writer attempts to survive within the confines of his tiny apartment, and resist his urge to escape. Likewise hundreds of miles away, during a completely separate time a young entrepreneur, Jay Gatsby, struggles to exist within a world of wealth in the novel The Great Gatsby by F. Scott Fitzgerald. Their battle for existence is evident through each authors use of characterization,†¦show more content†¦Even more because he is trapped within his mothers home he is unable to experience life. Toms desire for adventure can also be seen through his constant comparisons between his father and himself, and through his few jealous claims about his fathers ability to just leave. Overall, Toms inability to be independent, and his lack of expression also makes it impossible for Tom to be anyone, or to live because rather than seeing Tom as his own person, his mother views him as an asset. With this attitude Amanda forces Tom into the shadows, where he is unable to truly exist. From beginning to end, the story of Tom, Amanda, and Laura is very life-changing for them, and transformational for the viewers. Tom for example through Williams use of characterization is able to separate himself from a position of submission to dominance. This promotion of sorts is what allows him to conquer his demons, and truly exist. Tom himself is able to do this by joining the Union of Merchant Seamen, which he plans to use as an escape from his mothers suffocating apartment, and his sisters glass menagerie. Also, through Toms leaving the audience is able to see that he has conquered not only his internal, but external conflicts. A manda, his mother of course was Tom external conflict, constantly enacting her power, stress and inabilities upon Tom which was obviously the bigger of his many issues. Next Toms internal conflict was his

Society and the Roles We Play/Zimbardo and the Hoax Free Essays

string(117) " The guards forced the prisoners to write to their families constantly that everything was going well in the prison\." Psych 333: Social Psychology Society and the Roles We Play/Zimbardo and the Hoax As social human beings we encounter the powerful effects of roles every day. Whether you’re an experienced doctor or a propane truck driver, your roles are much more than just a small piece of a big picture. Our roles are in nature a social element that when used correctly can slightly or completely alter another’s. We will write a custom essay sample on Society and the Roles We Play/Zimbardo and the Hoax or any similar topic only for you Order Now When used maliciously our roles can not only psychologically damage an individual or a handful of people, but also the masses. Adolf Hitler’s role as a chancellor changed the roles of normal German soldiers to genocidal henchmen which in turn changed the Jews’ roles as a race of beautiful people to what seemed like verminous animals needing extermination. The dynamics of social roles are not always this drastic but when they are, our life as we know it changes. To see how similar a real life tragedy and a staged study are with damaging effects of roles, it is important to analyze the Stanford Prison Experiment and a very horrible real life tragedy comparatively. In order to explain such a socially fascinating phenomenon as the Stanford Prison Experiment led by Zimbardo, we must first see what social psychological factors were at play. First it is important to know that all participants in this experiment including the prisoners, the guards, and the confederates gave their full consent to participate. This is important because the main method of this experiment would make the participants take on different roles. This method helped determine the purpose of this experiment which is whether or not the participants’ would perceive their roles as pretending or reality. This perception was shown through behavior from both prisoners and guards as a self-fulfilling prophecy. This is evident because the reciprocal behaviors expressed by the prisoner participants and the guard participants would amplify each other’s behavior. An increase of aggression causes an increase in submissiveness which in turn amplifies aggression and continuous into a vicious cycle. The experiment has been argued to have been unsuccessful; however the experiment contained a high amount of experimental realism. Although the experiment was unethical it yielded fascinating results from both the prisoners and the guards. First I believe it is important to analyze the behavior exhibited by the participants in the experiment. Prior to the experiment, the participants were in fact informed about the nature of the experiment and the moment they were arrested they would assume their roles as prisoners. A majority of the experiment was done inside of the prison. It was during this time that the prisoners displayed many social psychological behaviors that result from playing a submissive role. The progression of the experiment’s time also caused some of these interesting behaviors to amplify. It is important to understand that the underlining quality that the prisoners in this study exhibited was learned helplessness. This is predominantly evident when the prisoners’ acts of rebellion toward the guards diminish. This leaved the prisoners with an overall sense of helplessness. They were more likely to submit to the hostile and aggressive demands of the guards. Although some of the demands of the guards such as doing countless numbers of pushups would seem unethical in a real prison, even a participant assuming a false role as a prisoner follows such preposterous demands. What is more perplexing about this study was the fact that these participants in fact knew that they were not really guilty of any crime but as the experiment progressed and the guards became more aggressive the inmates displayed very passive behavior because they knew that their behaviors could not change the current predicament that they were in. Another remarkable concept that helped reinforce the participants’ roles as prisoners was the Saying-Becomes-Believing Effect. In one instance the participant known as prisoner 8612 would either rebel or would show what would be seen as undesirable behaviors in the guards’ eyes. After doing this the guards would have the inmates punished and also have them chant â€Å"Prisoner 8612 was bad†. The prisoners seemed to show a certain degree of animosity towards prisoner 8612 and eventually led to his outright emotional breakdown and made him to truly believe that he was a bad prisoner. This again shows the strength of learned helplessness in social cognition. Prisoner 8612 believed he was a bad prisoner; therefore he became a bad prisoner. The only thing more fascinating than the growing submission of the prisoners had to be the increasing aggression by the prisoners. It is a confounding concept that in most prisons, the idea that prison guards act more harshly towards an inmate because they are in fact psychologically feeding off of the prisoners’ submissiveness. The guards in the study were introduced exactly as the prisoners were to the study’s nature just as different roles. Their roles would begin the moment they arrested the prisoners. Upon arriving to the prison however, the guards would assume an entirely different role than a prisoner. These soon-to-be tyrants would use one of the most powerful social psychological weapons in their armory: deception. The Stanford Prison guards used deception in a number of ways during this study. In the experiment they introduced the privilege cell and the penalty box to the prisoners. The privilege cell was a much nicer cell than the ones given to the rest of the prisoners. When the guards put certain prisoners in the privilege cell this deceived the other prisoners into believing that this prisoner was good which in turn caused the prisoners to be more behaved. The same deception was used in punishing the prisoner with the penalty box which was a small broom closet sized room which would be used to keep the prisoners when they were bad. Another method of deception that the guards inflicted was towards the family of the prisoners. The guards forced the prisoners to write to their families constantly that everything was going well in the prison. You read "Society and the Roles We Play/Zimbardo and the Hoax" in category "Papers" Along with these letters the prisoners would also force the prisoners to identify themselves as their assigned numbers rather than their actual names. I confounding factor that also helped in the amplifying aggression of the guards towards the prisoners was their act of justification. It is rather odd that regular people who for the most part did not assume any kind of authoritative role use authority in such a severe way. When questioning the severity of their actions towards the prisoners justified their actions by telling themselves that they are being told to be this way towards the prisoners and also that the prisoners’ behaviors caused them to bring the consequences upon themselves. The experiment seemed so real that it could not even complete the full desired duration. This experiment will always be remembered as one of the biggest contributions to social psychology because it showed the powerful effects of submissiveness vs. authority. It was because of this experiment also question and reevaluate what is and isn’t ethical in social psychology experiments. It also shows us how people whether they are in positions of authority or not can manipulate this powerful psychological element against others causing not only psychological and emotional ramifications, but also legal ones as well. This was seen in one of the cruelest hoaxes ever played. The hoax that I am describing was one that went from what seemed to be a mean prank call, to dozens of legal repercussions and countless victims of emotional and psychological distress. These calls were made by David R. Stewart. Although Stewart seemed like a man of average intelligence, it wouldn’t be unfair to consider him to be a social psychological genius. Stewart’s calls as a person in a position of authority not only manipulated his victims but also tormented them with a number of social psychological weapons but also used the psychological factors of his victims against themselves. He was sometimes able to take two innocent people and make one a victim of sexual assault and the other a victim in a single phone call. In order to analyze how Stewart was able to succeed at this it is important to see what psychological factors were in play both in the mind of Stewart and his victims. First, Stewart assumed a role of authority as a police officer, corporate employee, or federal officer. This role helped Stewart claim legitimacy to his victims. Although this would seem like enough to control his victims he also used a factor that was possessed not by him but by his victims. Stewart attacked those who worked in the food industry. This may seem odd but it is fact a very intelligent group of people to attack because people in the food industry are trained to be more obedient than others traditionally would. Society’s schema of the food industry portrays it in such a fashion that the number one priority of the industry’s employees is customer satisfaction. In order to achieve customer satisfaction the employees must obey the customer’s wishes. When the employee is on this type of a mindset it isn’t unfair to say that their vulnerability to authority would also heighten. The heightened obedience to authority also arises from another social schema of law enforcement. We tend to live in the illusion that because law enforcement has a higher authority than civilians do, we must do everything they tell us to. This schema is also the reason police often get a confession or information leading to a confession from people because although individuals have the right to remain silent, police use authority to trick them into confessing. The perplexing aspect of this event is not just the acts themselves that were performed, but the fact that the acts grew more and more sexually perverse. Although the act of the hoax itself was perplexing, it is even more fascinating on how the public criticized the whole phenomenon. This alone had so many interesting psychological happenings. Even news broadcasters like Fox-TV called the â€Å"victims† of this hoax were â€Å"colossally stupid†. Another made a statement quoting â€Å"They had the critical ability to decide whether to carry out their orders†. Statements like these show both a hindsight bias and a self-serving bias. People claim that they would never perform perverse and lewd acts on another because an authoritative figure told them to do so. The self-serving bias is the fact that they believe they would personally behave more favorably and the hindsight bias is the fact they claim they would have behaved differently after they heard of the incident. Although people harshly criticized the victims Stewart did in fact con two thirds of the people he called. This proves an interesting argument because people who read this story will most likely claim that they will never behave in such the fashion the victims did, but because of these social biases it is impossible to know if one would truly fall for a hoax like that. Many look at Zimbardo’s and Milgram’s studies and see the obvious social psychological connection between both. What is interesting is how this real world hoax and the two above studies have very predominant similarities. Both instances involve two different groups of normal people assuming a role and watch how their roles completely change their lives. In both situations people who would never normally behave to the roles they were given behave exactly to their roles. In both situations the submissiveness of one person amplifies the aggression and authority of another. In both situations the victims’ roles caused long term psychological and emotional distress. It shows us a society full of schemas that is naturally obedient in following orders whether we believe them to be right or wrong. So in essence these incidents are very relevant to each other and also to social psychology as a field. It is relevant to how we think, how we behave, and how we interact with others. The average person would say that Zimbardo’s study was obviously unethical. This is true because it is unethical. The American Psychological Association provides the Institutional Review Boards to keep experiments ethical and protect the participants in this study. The fact that participants in the study underwent emotional distress proves that the study was unethical. In hindsight, if Stewart’s hoax was indeed replicated it would be terribly unethical to say the least. It is because Zimbardo’s study being so similar to the hoax that roles become psychological damaging. In Zimbardo’s experiment, the participants felt the effects of a six day role long after the study. In Stewart’s hoax, just a few minutes or hours changed some of the victims involved for the rest of their lives. Although it is fair to challenge ourselves as psychologist, experiments with the psychological severity of the Stanford prison experiment are not needed because we know the social psychological implications of role playing. This analysis fits very well with the social psychological perspective. Roles, schemas, and biases show the dynamic of the human’s psychological potential. You do not have to be a PhD psychologist to manipulate more than sixty average people to perform sexual or lewd acts on other innocent people. It also does not take a PhD psychologist to give average people a role that is unordinary to them and watch them change as a person. What seems like simple terms in social psychology can be used as powerful and manipulative weapons in psychological warfare. These concepts also help realize the importance of the roles that we play every day and how they can change the social world as we know it. How to cite Society and the Roles We Play/Zimbardo and the Hoax, Papers

Contribution of APES110 Towards Developing Public - myassignmenthelp

Question: Discuss about theContribution of APES110 Towards Developing Public Trust. Answer: It is important for the accounting profession to restore public trust and confidence. Zucker (1986) notes that public trust is the foundation upon which public trust was founded. Accountability and governance reforms have identified the need for corporations and accounting profession to become increasingly accountable than before. Professional accountants and corporations require support from various stakeholders in order to achieve their accountability objective. To gain this support, there must be trust among the parties. Members of the accounting profession are expected to do the right thing by respecting the interest of the stakeholders (Brooks Dunn, 2011). The accounting profession is expected to develop public trust by conducting themselves in a manner geared towards serving their interests.In 2006, the Australian Professional and Ethical Standards Board (APESB)laid down the APES110 Code of Ethics for Professional Accountants to improve public confidence and prevent undesirabl e accounting practices (Han Fan, Woodbine, Cheng, 2013). To provide international credibility, the APES 110 is aligned with the IFAC Code issued by the International Ethics Standards Board of Accountants (IESBA). In accordance with APES 110, members of CPA Australia are mandated to comply with the fundamental principles of objectivity, integrity, due care, professional competence, and behavior. In addition to satisfying a clients needs, a professional accountant is required to act in public interest. Although Pflugrath et al. (2007) notes that, when making decisions on ethical issues, accounting professionals in Australia often pay attention to ethical codes of conduct, there exist malpractices that reduce public trust in the accounting profession. Accounting credibility crisis from the Enron case, Arthur Andersen and Worldcom are examples of cases situations whereby ethical codes of conduct failed in ensuring public trust (Brooks Dunn, 2011). The underlying issue of any financial misconduct case is usually related to trustworthiness. Trustworthy and ethical behavior is essential in accounting and business in general. Due to the fundamental role of accountants in providing financial informat ion to lenders, investors and other stakeholders, they are required to behave responsibly while in their professional capacity and maintain trustworthy and reliable records (Caliskan, Akbas, Esen, 2014). In order to enhance public trust in the accounting profession, the first aspect to pay attention to is the initial engagement with possible clients. Section 210 of the APES 110 Code underlines the ethical criteria an accountant should comply with before accepting a new engagement or client. An accounting professional is required to consider if the engagement will create threats that may hinder his or her compliance the fundamental principles described in the Code. These threats may result from questionable accounting practices or illegal client activity. Furthermore, as per Section 220 of the Code, accounting professionals in public practice are required to identify ethical conflicts of interest and apply relevant safeguards to cope with them. Compliance with Section 210 and Section 220 of the Code would mean that the accounting professionals will provide ethical services that are in line with the public interest right from the start. The effect of this is an increased public trust i n the accounting profession. As is the case with any professional code,the underlying fundamental of the APES110 Code is independence. Independence is importantin preserving integrity and objectivity. To adopt the independence principle, Sections 290 and 291 of the Code underline the independence requirements required of accounts in public practice.The Code looks at accounting independence from two perspectives; independence of mind and that of appearance. Independence of mind requires accounting professionals to uphold their objectivity and resist influences such as client pressure or any other factor that may hinder their independence. Independence in appearance relates to the conclusion of an informed third party on whether objectivity and integrity of an accounting professional have been compromised. By maintaining both mind and appearance levels of independence, accountants will be able to conduct themselves in such a way that reassures the public that their reports and analyses are accurate and free from i nternal and external threats Members of the public usually seek accounting services from an accountant knowing that they can trust the individual's service delivery ability in consistency with professional and ethical standards. The Code requires a member to present internal and external financial information honestly and in accordance with Australian Accounting Standards. This provision enhances public trust by ensuring confidence in the financial information provided by practicing accounting professionals. Members are also required to act in sufficient professional expertise. These all contribute towards cementing a high-quality outlook on the accountancy profession. Members of the public such as investors will have faith in the information provided and make confident investment decisions. Self-interest is among the greatest threats that hinder the development of public interest. According to Sections 240 and 260 of the Code, self-interest is created as a result of issues related to gifts, hospitality, fees and other forms of remuneration.The quoted fee for an engagement may influence the performance of an accounting professional in accordance with accounting standards.Section 260 of the Code stipulates that an informed third party would consider an offer to an accounting professional as inconsequential to the ethical decisions made by the accountant. Safeguards should be applied to offers that hinder the delivery of accounting services as per the fundamental principles outlined in the Code. Accounting professionals must put thepublic interest above their own. Their practices should be geared towards enhancing the communitys well-being(Dellaportas Davenport, 2008).The public will develop greater trust to an accounting profession where the providers of the service are willing to put their self-interest aside for the greater good. Regulations of the APES110, therefore, contribute to developing greater trust of the public in the accounting profession Section 250 of the Code describes the manner in which an accounting professional may market his or her services. The modes of marketing such as advertising must not give a negative portrayal of ethical standards that govern the delivery of the accounting services. The media is a powerful tool in influencing the perspective, attitude, and decisions made by members of the public. Section 250 of the APES110 Code, therefore, regulates the interaction between an accounting professional and the marketing media. Marketing campaigns that complement the ethical and professional standards observed by members of the accounting profession will go a long way in ensuring the development of greater trust of the public in the accounting profession. Objectivity is among the fundamental principles governing the accounting profession. The ASPES110 Code emphasizes of the importance objectivity in Section 280. Compliance with the objectivityprinciple requires a member in public practice to refrain from engagements with parties in which he or she is related to, or has an interest. Objectivity is core in enhancing public trust. An accountant must deliver services free from favor towards family and other personal or business relationships. In the modern evolving business environment, there are new and complicated challenges. Furthermore, the expectations of the public are higher than before. A professional accountants value is based upon their accountability to their organizations and more importantly, their relevance to promoting public interest (Baker, 2005). In conclusion, Brooks Dunn (2011) state that acceptance of their responsibility to the public is the distinguishing mark of any profession. In order to maintain a conducive business environment, the accountancy profession is expected to maintain integrity and objectivityin serving the public which consists of lenders, the government, investors, employees, employees, clients, and business community in general. This requirement imposes a public interest responsibility to the accountancy profession. Therefore, an accounting profession is not only responsible to his or her client, but also to the public. In order to provide public value, accountants must be trustedin their initiatives to protect public interest. In its aim to facilitate the enhancement of public trust, the APES110 Code for Ethics for Professional Accountants requires members to identify and apply safeguards to threats that may hinder their compliance to fundamental principles.Regardless of the task or role an accountant has, these ethical standards must be complied with. Ensuring sustainable confidence and trust in the accounting profession requires the collective effort of all affected parties (Gray Collison, 2002). References Accounting Professional and Ethical Standards Board (APESB). (2013). APES 110 Code of Ethics for Professional Accountants. Baker, C. R. (2005). What is the meaning of the public interest? Examining the ideology of the American public accounting profession.Accounting, Auditing Accountability Journal,18(5), 690-703. Brooks, L. J., Dunn, P. (2011).Business professional ethics. Cengage Learning. Caliskan, A. O., Akbas, H. E., Esen, E. (2014). Ethical Dilemmas and Decision Making in Accounting. 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